The Forcina Firm’s story dates back to the beginning of 20th century when Salvatore Forcina, following the typical peasant tradition, concluded his business by “shaking hands” just dealing with integrity and trust the goods’ delivery to the final consumer. After many decades these values still represent the family business and are appreciated and confirmed everyday through the remarkable positive feedbacks we are given after each professional intercourse.
The factory develops rapidly thanks to the increase in the export of Fondi’s “blood” orange that reached European markets within the Twenties; in the 50s it was an intuition of Paolo Crescenzo, the founder’s nephew, that led the factory to a specialization in the production of carrots and selling of carrots, getting remarkable national and foreign positive feedbacks.
From the early years after 2000 the family tradition went on with Marco Forcina that worked on the optimization of the internal management and logistics, setting forth for a steady increase of the presence of the firm not only in traditional markets but also in the great food distribution so granting very fast deliveries of all products all over Europe just a couple of hours after the picking up.
The firm is characterised by the trading of several vegetables, but carrots are the core business: they are produced in Germany, in our own fields, in partner farmers’ fields of Fucino Valley, in the Agro Pontino (near Rome) and in Germany.
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